The AI Revolution Won't Wait Hey Reader, I'll cut right to the chase: the world of marketing is changing at breakneck speed, and if you're not keeping up with the latest AI-powered tools and strategies, you're putting your business at a serious disadvantage. It's no secret that artificial intelligence is transforming the way we create content, analyze data, and connect with customers. The marketers who embrace this technology are seeing massive gains in productivity, performance, and ROI –...
8 months ago • 3 min read
Tips to help you hone your strategy Hey Reader, Email marketing isn't going anywhere. With all the issues, updates, and algorithm changes for social media, it's apparent that email marketing is going to be your best bet for engaging with your customers, and selling your products and/or services. But what are some of the best ways for your to craft an effective marketing strategy? I got you covered! In this week's blog, I write about the best tips I have discovered for creating and perfecting...
10 months ago • 2 min read
Get the conversions you want Hey Reader, Email marketing continues to be the primary driving force for e-commerce sales. This is how you directly converse and market to your target audience. But you may be doing this and struggling to see that needle go up. How do you get the conversions higher and better than before? In this week's blog, I share some tips and tricks on how to get conversions easily and efficiently. Through my many years of email marketing experience, I have gained some more...
11 months ago • 1 min read
You can't ignore metrics... Hey Reader, Email marketing is still at the top of its game when it comes to helping brands reach different target markets and segments. At this point, you probably know that if you aren't in the game of email marketing, then you are missing out. Most brands make their most sales through email marketing campaigns. But this approach can be difficult if you aren't paying attention to metrics. Email marketing metrics help brand owners (like you and me) figure out if...
11 months ago • 3 min read
Meta AI is changing the game Hey Reader, It's no secret that AI is taking over the digital landscape. We have seen how different providers and platforms are starting to create their own AI tools to help their users. Meta, the powerhouse behind Facebook, Instagram, Messenger, and WhatsApp, has now entered the fray with Meta AI. This AI tool is meant to help bring your social media game to the next level by helping you problem-solve, search and compile information, make connections, and so much...
11 months ago • 2 min read
Follow the yellow brick road... Email Marketing Ignite Membership My fingers in your online business and promotion emails, for $495/month. Comes with bi-weekly 30-min group calls. Currently the only way to work with me until my mastermind begins in May. Customers are important. I think no one will argue with that. Without customers, your business lacks the ability to serve a purpose. So why do so many businesses never take the time to map out their customer journey? In my experience, business...
12 months ago • 2 min read
Trends, trends, and more trends Hey Reader, Email marketing is important. I think we can all agree that a business without email marketing is like dinner without dessert. You enjoy the food but end up feeling like you are missing something. A business that doesn't use email will struggle to build awareness and community and foster a sense of brand credibility and authority. If you are struggling with email marketing, I always recommend finding trends. See what approaches and tactics are being...
about 1 year ago • 2 min read
There's an app for that... Amplitude Hey Reader, Shopify is a great platform. Many e-commerce brands and business owners have opted for it due to its features and usability. But did you know there are apps and tools that can take your Shopify store to the next level? Not sure what to pick? I've got you covered! I am offering up a list of my top 10 apps and tools every Shopify store should have. They can streamline your processes, help you with data gathering and analysis, and allow you to...
about 1 year ago • 1 min read
Email marketing: a necessary investment Hey Reader, I will shout it from the rooftops if I have to: email marketing is NOT dead. Email is still the best way to communicate, connect, and engage with your audience. The importance of email marketing is not something that should be taken lightly. But often, people come to me and don't know where to start. The reason? It's too expensive. Allow me to share with you some of my tips and tricks on how to do email marketing on a budget which will allow...
about 1 year ago • 2 min read